Retail Real Estate: The Evolving Landscape of the POS Display Market
POS Display Market Overview
The Point-of-Sale (POS) display market refers to promotional
displays placed near or at checkout areas to attract consumer attention and
boost impulse purchases. These displays are widely used in retail environments
such as supermarkets, convenience stores, and specialty shops. The market has
been expanding due to the growth of organized retail, increasing demand for
effective in-store advertising, and technological advancements in display
solutions.
The global POS
display market is projected to reach USD 29.81 billion by 2033,
growing at a compound annual growth rate (CAGR) of 8.1% from 2024 to
2033.
Market Dynamics
Drivers:
- Growing
retail industry and urbanization
- Rising
demand for visually appealing marketing tools
- Increased
consumer inclination towards impulse buying
Restraints:
- High
cost of customized POS displays
- Sustainability
concerns with non-recyclable materials
Opportunities:
- Use
of eco-friendly materials and digital POS
displays
- Integration
of AR/VR for interactive retail experiences
Regional Analysis
- North
America: Mature market driven by advanced retail infrastructure and
high consumer spending.
- Europe:
Emphasis on eco-friendly materials and design innovation.
- Asia-Pacific:
Fastest-growing region due to booming retail sector and rapid urbanization
in China, India, and Southeast Asia.
- Latin
America & MEA: Steady growth supported by retail expansion and
rising middle-class population.
Segmental Analysis
By Product Type:
- Countertop
Displays
- Floor
Displays
- Pallet
Displays
- Gravity
Feed Displays
- Others
By Material:
- Corrugated
Board
- Plastic
- Metal
- Glass
- Others
By Application:
- Food
& Beverages
- Pharmaceuticals
- Cosmetics
& Personal Care
- Electronics
- Others
By Distribution Channel:
- Supermarkets
& Hypermarkets
- Convenience
Stores
- Specialty
Stores
- Others
List of Key Players
- DS
Smith Plc
- Smurfit
Kappa Group
- Sonoco
Products Company
- Georgia-Pacific
LLC
- FFR
Merchandising, Inc.
- Marketing
Alliance Group
- Creative
Displays Now
- Pratt
Industries, Inc.
- U.S.
Corrugated, Inc.
Key Trends
- Shift
toward sustainable and recyclable materials
- Increased
use of digital and smart displays
- Customization
and personalization of POS displays
- Integration
with mobile and contactless payment technologies
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Conclusion
The POS display market is evolving rapidly with the
changing retail landscape and technological advancements. Brands are leveraging
these displays to capture consumer attention and drive sales at the point of
purchase. As sustainability and innovation take center stage, companies
focusing on eco-design and digital integration are likely to gain a competitive
edge.
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